So... This figure is clearly based on the new spooky girl archetype that has become popular lately. Not quite goth, not quite cynical, but someone who knows is familiar with the darkness but still retains her childhood innocence. Think characters like Emily the Strange, Lenore, or really all of Monster High. Pale white face, black hair with straight bangs, black clothes with a hint of girly lace. This is the kind of character they put on Hot Topic lunch boxes.
And they made a Lego figure of it. Lego is trying to reach out to subcultures! First the hippy, now this! Next up, Lego figure of a Juggalo!